A clearer sense of self leads to better decision-making under pressure, greater resilience, and longer careers.

We help athletes and their institutions develop the story of who they are in service to these performance benefits.

Grounded in decades of clinical psychology and academic research on identity, brought into sport by a media and brand executive.

This is exclusively our focus.

how we work:

Workshops — Why voice matters more than brand for performance and visibility

1:1 Sessions

  • Making sense of the narratives that shape an athlete's journey


Embedded Engagements — Ongoing identity development across a roster, department, or organization

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